Deadstock fabric are fabrics that have been rejected by businesses or mills. Excess in fabric that will not be bought or used usually goes to waste. Fabric can become “deadstock” because:
- The fabric is damaged
- The mill overproduced an order for a customer who couldn’t afford the overage
- The fabric didn’t measure up to buyer’s expectations. Maybe the dye color is off, the fabric strength too weak or some other reason.
- The company who ordered it changed their mind
- It simply didn’t sell
Deadstock fabric is usually limited in quantity making it harder to sell. Big brands need mass quantity. Not to mention, big brands plan their collections around extensive research on the trends. They cannot afford to buy fabric that does not line up with their plans. Launching a line of product that fails is too costly. That’s why they spend so much time planning a collection before they even produce it.
So this means fabric ends up in a landfill.
Jaded Local sources deadstock fabric for our hair accessories. I love working with this fabric because of its designer quality. Deadstock fabric fits in perfectly with our limited edition collections. Watch for our exclusive releases and you’ll be glad such beautiful fabric can be enjoyed. Everyone loves owning something rare and unique.
Is Deadstock Fabric Sustainable?
Yes and no. This fabric should be viewed as a symptom of an unsustainable, inefficient system. The fact there is so much deadstock fabric is a problem. Fast fashion IS a problem. It feeds into excessive consumerism and exploits workers and our environment.
Make no mistake: producing fabric as if we have infinite resources is wrong. Deadstock is the product of unsustainable practices.
But as long as we all are stuck in this unsustainable system, we can strive to reduce its outcomes. Jaded Local tries to minimize harm by sourcing deadstock fabric and recycling it. I love the opportunity to upcycle fabric that was going to the landfill but I hate the reason why it’s available to me in the first place.
The best thing we can all do is reduce, or eliminate, our support of fast fashion.
Until then, using deadstock fabric is a choice to reduce the harm done by fast fashion.